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Social media marketing
Marketers have not truly unlocked the potential of social media, and specifically user-generated content (UGC) in driving brand awareness, engagement and ultimately transactions. US marketers are projected to spend $16.2 billion in social media advertising by 2019 (Forrester Research), and brands are spending time and resources curating content, sharing and interacting with potential customers on...
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About

Alicia has spent over a decade informing, educating, speaking and working with clients/teams globally regarding SEO, Digital Strategy for Web and Social Media.