Specializing in Destination Marketing and Hotel Marketing since 2005, Alicia has spent over 15 years working with brands such as; Westjet, Fairmont Hotels and Resorts, Blackberry, Travel Alberta, and Nova Scotia Tourism to deliver Digital Marketing Audits, Tourism Marketing Strategy, Social Media marketing strategy – as well as Tourism Marketing Workshops and Webinars for Destination Marketing Associations (DMO’s), Hotel Groups and other Travel Industry associations.
Alicia has been delivering interactive digital marketing strategies for Travel Destinations, Hotel groups and other travel suppliers since co- founding the digital tourism marketing agency “A Couple of Chicks™”, in 2005.
Alicia also lead the Canadian Destination Benchmarking program (2011-2013) that measured the digital and social media reach of 22 Canadian DMO’s against each other, and against Destination’s in the US and New Zealand. Working with Miles Media, Sparkloft, and Ryerson University, this program used Google analytics data shared by participating DMO’s, as well as other data to measure the digital health of Canadian DMO’s, and to identify trends for digital marketing campaign planning.
A Couple of Chicks™ also founded and produced the first and only digital and social media marketing conference for the Canadian tourism industry – Online Revealed. For 10 year’s, Online Revealed garnered support from brands such as Google, Facebook, Bing, Microsoft and Expedia in delivering trends and technology in digital marketing for the travel industry in Canada.
Currently, Alicia works with travel brands, DMO’s, Hotels and suppliers to connect technology to digital marketing strategy and execution, working with companies that include programmatic advertising platform Sojern, and Hotel Technology company Leonardo, and as a consultant for many other DMO’s and travel brands. She is a social media influencer on Twitter and is a speaker and guest blogger around topics including; What’s Next in Digital and Social Media Marketing, and the impact that Digital media has had on consumer behaviour and on marketing travel.
As a Travel Industry expert, Alicia has worked with hundred’s of clients in delivering cross-platform digital and social media marketing strategies, search marketing, SEO, digital brand development, campaign strategy, execution and measurement of ROI on digital marketing programs.