As a speaker and digital marketing strategist, Alicia has worked with hundreds of businesses and brands over 15 years, with the digital transformation strategies required to succeed in a rapidly changing “Digital First” economy.
A recognized social media influencer on Twitter, speaker and blogger, Alicia’s expertise includes UGC marketing strategy, the rise of social commerce, social and digital marketing trends, digital marketing for tourism, the impact that technology has had on consumer behaviour, and the future of marketing in a digital first economy.
With a focus on staying ahead of the digital curve, Alicia has worked with companies including programmatic advertising platform Sojern, hotel technology company Leonardo, and recently has partnered with the Digital Tourism Think Tank, in providing events and digital tourism marketing expertise within the global tourism industry.
Recognizing early the power of visual storytelling from crowdsourced, social content for brands, Alicia has delivered award-winning UGC marketing campaigns for both WestJet, and Nova Scotia Tourism to name only a few. She has recently partnered with the world’s largest social media management agency, ICUC Social to launch their new fully managed Social Commerce solution.
Alicia is a regular keynote speaker at digital and tourism marketing conferences across North America, and is now launching the Digital First Masterclass series, which takes a hands on approach to Digital First Marketing for Entrepreneurs, SMB’s, Tourism Marketers and Sales and Marketing Professionals.