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Digital Marketing For Tourism Workshop: What Travel Marketers Need to Know to Succeed with Today’s Connected Consumer

October 24, 2017 @ 8:30 am - 11:30 am

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Planning your marketing budgets for 2018?

Confused about where your marketing dollars should go?

Do you want to know where to focus your time and resources in 2018?  

In this tourism marketing workshop presented by Grey County Tourism, Alicia will guide you through the 7 digital and social media marketing tactics that you need to know to drive the new connected travellers of today.  A must attend event when planning your 2018 marketing strategies.

Session Highlights include:

  • What do travel marketers need to know to get, and keep audience engagement – and ultimately drive sales.
  • How mobile has impacted travel and tourism: In-destination searches and shorter decision making time to booking, travellers are choosing travel experiences based on multiple factors. Find out where your business needs to be in order to drive travellers down the path to conversion.
  • Travel reviews now impact the bottom line more than ever before, consumers spending more time on social media channels, and more time on mobile devices – looking for specific information like Directions, Contact and Reviews + easy booking or buying.
  • Where does your marketing resources and dollars need to be spent in 2018 in order to win with the new connected consumer of today – and most importantly, how to benchmark and measure success.


The Town of the Blue Mountains Office (Council Chambers)